For many new affiliates, the process of going from newbie to accomplished and profitable affiliate marketer is intimidating.
One of the most intimidating challenges for the affiliate newbie is building that first web site and getting it up and running.
While building a web site can be difficult, building a profitable affiliate web site does not need to be difficult.
As a matter of fact, when it comes to building a successful affiliate business, less is often more.
The simpler, plainer web sites often generate much more affiliate income than the fancier ones.
One of the biggest mistakes many newbie affiliates make when building that first web site is to make it more complex than it needs to be.
Complexity can slow things down and eat into your profit margin.
The more complex your web site, the longer it will take to build.
And the longer it takes to build, the longer you will have to wait for those commission checks to start rolling in.
So instead of adding all those fancy features, stick with plain vanilla HTML, include a bare minimum of basic content pages, only a few graphics and some text links.
You have probably run across these simple web pages as you have browsed the internets.
They are the ones that have the wide left and right borders, maybe a graphic at the top and some text links at the top and bottom of the page.
While those pages are not exciting, they are remarkably effective, and many successful affiliates have taken advantage of that simple design to get their affiliate sites up and running fast.
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Keeping things simple also virtually guarantees that the page will display properly on even the most obscure web browsers.
With the growing number of alternative browsers, this is very important.
After all, it will do you no good to have a beautiful, complex site that displays perfectly in Internet Explorer if your prospect uses Deepnet, Opera, Firefox or some other browser your fancy web site cannot handle.
It is best to keep things as simple and generic as possible.
Even the simplest, plainest sites can and do get sales, attract incoming links and obtain high search engine rankings.
Even though your bare bones site may not be able to do everything you will eventually want, it will be up and running quickly.
This approach has yet another advantage – it will teach you how to make changes to your site, upload the changes and test their results.
In addition, this approach will give the search engines something to spider, and get you on the road to real money much faster.
Plus, knowing how to make changes yourself will eliminate the need to hire programmers or other experts down the road.
What do you want your web site to do?
This may seem like a pretty basic question, but you would be surprised at how many affiliate newbies put up a web site before they know what its purpose is. It is vital to decide what you want this fast and simple site to do.
For instance, do you want to use the site to review a product and host a few articles? Do you want to apply to Google’s Adsense program?
Those few things are plenty for the web site to do, and those basic functions make a great starting point for any new affiliate web site.
Another great use for an affiliate’s new web site is viral marketing.
For instance, the new affiliate can use the simple web site format to give away some free reports or generate subscribers to a free newsletter.
That is also a perfectly valid use for a web site.
Other newbie affiliates prefer to jump right in and use their first web site to simply sell an affiliate product featured on the very first page of that web site.
A simple affiliate link and a good sales letter are a perfectly fine way to start your affiliate program.
article source : http://lede-at.home-business-centre.co.za/affl/affl_newbies.html
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